TL;DR

Spearheaded the design of an immersive gallery and three-hour workshop for Fjord Equinox, translating extensive research into actionable stimuli for client-led trend co-creation.

Context

For the first time, Fjord Equinox invited North American and EMEA clients to co-create the 2018 Fjord Trends. This unprecedented collaboration used immersive research to visualize the tensions and contradictory behaviors defining modern life.

Project Charter

Design high-impact stimuli for a three-hour workshop, featuring an experiential activity followed by guided group discussions on emerging trends.

Approach

Collaborated with Fjord leadership to lead the strategy, design, and production of an immersive gallery walk and workshop. I developed a cohesive visual identity for the event and synthesized hundreds of user research entries into high-impact design stimuli focused on evolving lifestyle trends.

The effort proved so successful, the Fjord Paris office requested the sharing of our research (and design assets) to replicate for their own event, the Paris Women’s Forum.