TL;DR

Designed the Lexio interface, creating an intuitive experience for complex business data.

Background

Data literacy doesn’t have to be difficult. Lexio is a tool designed to analyze and communicate data in a way that everyone can understand - in a natural language story. 

Project Charter

Evolve the Lexio design system and visual language to reflect a more sophisticated product experience. I collaborated with the design team to refine UI affordances and interactions, while partnering with Grip Design to integrate branded illustrations originally developed for marketing touchpoints.

Approach

I designed a brand-aligned visual language that simplified Lexio’s complex technology. By pushing technical boundaries and establishing clear interface relationships, I created a design system that was as functional as it was trustworthy, reflecting the company’s core values.