TL;DR

Defined the identity and web presence for a city planning platform.

Context

inCitu transforms slow, non-transparent city planning into a highly efficient, participatory process. Through an AR mobile experience, residents can visualize proposed neighborhood projects on-site and provide real-time feedback, creating an accurate and adaptive urban planning ecosystem.

Project Charter

Modernize the brand and web presence to reflect the company’s maturity. This redesign focused on shifting market perception and driving investor-readiness through a premium, high-trust visual language.

Approach

Bridging the gap between technical AR capabilities and human impact. I established a vibrant, optimistic design direction that treats people-centered processes and technology with equal weight, creating an engaging experience for urban youth.