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Every small business owner is unique in their approach to handling unpredictable peaks and valleys throughout their journey. Leveraging real SMB owners’ data entries, our team worked to help the client understand how their products could better meet their customers’ needs.
Challenge
To create a branded visual language to bring together all project deliverables including research readout, board game, concept poster, user mindsets and mindset journeys. In addition to this initial task, the client asked us to develop a modular showcase to house all project deliverables within Accenture’s liquid studio space (remotely).
design approach
I worked with the team to design an animal kingdom metaphor for the look & feel based on client’s concern to keep research participants anonymous. I also spearheaded the planning for the immersive experience that would be used to host the client’s C-suite, in an effort to drive new business.
